From wild idea to scaled business.
Hey, I’m Craig.
I help people launch and grow companies.
WHAT I DO
I partner with founders to launch and grow durable companies. I combine design research, strategic clarity, and rigorous execution to turn early ideas into products customers want, and businesses that work.
I’m part CPO, part COO, a creative cofounder who makes it real. I DO THE WORK, not just the slides.
WHO I AM
I’m a multi-company founder and operator. I currently run Blue Bowl, the highest-volume chain of superfood cafés in California. Without raising outside capital, we’ve built 11 retail locations, a thriving CPG line, and a team of 150 employees.
Before Blue Bowl, I built Latin America’s first venture studio, raised $50M, and designed and scaled multiple companies in the region.
Early in my career, I founded Switchboard, building the largest mobile phone network for health workers in Africa before it was acquired by IntraHealth (2012).
Work
Here to help when you’re ready.
Feel free to reach out via text or e-mail to begin the conversation.
