Elenas.
I advised Elenas in its early stages, working with the team to uncover the initial value proposition to its customers, as well as building the KPI structure for efficient team operations.
Elenas is an exciting venture in the social commerce space. The Elenas platform has empowered tens of thousands of micro-entrepreneurs across Colombia and Mexico to launch online businesses and earn extra income by selling products on WhatsApp, Facebook and other social media sites. Elenas provides a digital solution for them to start an online store, manage clients, and grow their business from home, without having to worry about product sourcing, delivery, or payment collection.